Let travel agents, tour operators and group booking partners place orders, track commissions and manage their own accounts without adding work to your team.
B2B Agent Portal
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Turn your agent relationships into a scalable sales channel
Managing trade and B2B partners manually creates admin your team doesn’t have time for. VenueSumo’s agent portal gives your partners everything they need to book independently, so you can grow your agent network without growing your workload.
Let Agents Book Without Friction
Agents log in and place orders directly through their own branded portal, with real-time availability and your current pricing. They can add their own team members, track commissions, view invoices and pay outstanding balances without any involvement from your team.
Commission and Financials Handled Automatically
Every order automatically calculates agent commission so there’s no manual reconciliation. Invoices, balances and payment history are all visible in the portal, with overdue payment alerts keeping both sides on top of what’s owed.
See Exactly How your Agent Network is Performing
Track bookings, orders, pax numbers and total sales across every agent partner from one dashboard. Your agents get the same view of their own performance, so everyone is working from the same picture.
B2B Agent Portals are just the beginning
Explore our other powerful features
Key Features of VenueSumo’s B2B Channel Manager
VenueSumo combines OTA integrations and a full B2B agent portal to sync inventory, control pricing, automate bookings, and manage every sales channel from one unified system.
Private: Syncs Real-Time Inventory Across All Channels
VenueSumo syncs capacity, time slots, and availability across OTAs and B2B agents. This prevents double-bookings during peak demand and stabilizes stock.
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Power your venue with APIs and pre-built integrations
Sacoa Cashless
Arcade
Campaign Monitor
Me&U Connect
Afterpay
Google Pay
CampSpot
NetSuite
PayU
Apple Pay
Factor4
Klaviyo
Ask Nicely
Rezdy Connect
PrintNode
Operandio
New Vue
SMSGlobal
MessageMedia
Channel Management Software With OTA + B2B Agent Portal FAQs
VenueSumo is channel management software that unifies OTA distribution and B2B agent bookings. The platform syncs inventory, updates pricing, routes orders, and verifies availability in real time. VenueSumo expands your reach by merging consumer channels with trade networks in a single system.
You now move to the feature set that drives this distribution model.
Attractions use combined distribution because fragmented channels create stock conflicts, lost revenue, and rate mismatches. VenueSumo connects OTAs and trade partners to stable live inventory. The system supports theme parks, museums, aquariums, zoos, boat tours, and cultural venues.
Next, you explore the features that automate this workflow.
It prevents double-bookings by updating availability instantly across OTAs and agents.
Yes, agents access contracted rates through the B2B portal with controlled permissions.
Yes, the system issues unique barcodes or vouchers immediately after each booking.
Yes, the dashboard shows separate revenue, volume, and performance metrics for each channel.
Yes, VenueSumo integrates with major ticketing systems through stable API endpoints.
A new agent can be onboarded in minutes with automated account activation.
